Private-label cannabis programs that still feel premium.

This page is for stores that want a house line that looks deliberate, feels complete, and gives shoppers a stronger premium signal from day one.

Start white-label inquiry See the lineup

4Current product formats

2Brand lanes

CustomCustom build

Best forStores that want a house line with a stronger point of view

What this solvesA cleaner private-label option for stores that want premium presentation, clearer format differences, and a stronger reason for shoppers to notice the line.

How to shape it

Choose the lane that matches what the shelf actually needs.

A private-label program works best when the product family has a clear point of view. Use these routes to decide whether the shelf needs a polished flagship lane, a louder second identity, or a higher-tier promo format that changes the mix.

Option 01

2G Dual Flavor Big Daddy

Best for stores that want a strong primary line with shelf presence, clear lineup structure, and a flagship product shoppers can recognize quickly.

View mainline example

Option 02

2g Phat Daddies

Best for stores that want a louder Miami-style second lane to reach a different shopper without collapsing the main line into the same look and feel.

See the second lane

Option 03

2 Pack Infused Pre-Rolls

Best for stores that want stronger feature items, event-driven offers, and a more deliberate premium step-up story.

View promo example

How it works

Built around what the shelf actually needs.

The process stays simple: identify the shelf gap, choose the product lane that should lead, and shape a house line that feels deliberate from packaging to format mix.

Choose the store objective

Decide whether the line is meant to anchor the shelf, expand the assortment, or create a higher-tier promo lane.

Match the right formats

Build the program around the formats that fit the job best: hero item, repeat-buy item, or step-up premium item.

Launch with supporting materials

Use the finished system across menus, promos, and product pages so the line feels complete from day one.

Let's build

Want a house line that feels finished instead of generic?

Tell us what role the line needs to play in your store, which formats matter most, and whether you want a mainline premium lane, a second lane, or both. Use the lineup first if you want to compare the current visual lanes, then move into a white-label inquiry once you know which direction fits the shelf best.

Start white-label inquiry See the lineup