Home / White label
White-label partnerships
Private-label cannabis programs that still feel premium.
This page is for stores that want a house line or partnership program that looks deliberate, feels complete, and gives shoppers a stronger premium signal from day one.
Best forStores that do not want generic
What this solvesA cleaner private-label option for store partners that want premium presentation, clearer product roles, and a stronger reason for shoppers to notice the line.
Program directions
Choose the lane that matches the store goal.
Mainline premium program
Best for store partners that want a strong primary line with shelf presence, clear lineup structure, and a flagship product shoppers can recognize quickly.
Phat Daddies second lane
Best for stores that want a louder Miami-style second lane to reach a different shopper without collapsing the main line into the same look and feel.
Higher-tier promo formats
Best for stores that want stronger feature items, event-driven offers, and a more deliberate premium step-up story.
How it works
Built around store goals, not filler branding language.
Choose the store objective
Decide whether the program is meant to anchor the shelf, expand the assortment, or create a higher-tier promo lane.
Match the right formats
Build the program around the formats that fit the job best: hero item, repeat-buy item, or step-up premium item.
Launch with supporting materials
Use the finished system across menus, promos, product pages, and launch support so the line feels complete from day one.
Let's build
Want a house line that feels finished instead of generic?
Tell us what role the line needs to play in your store, which formats matter most, and whether you want a mainline premium program, a second lane, or both.